• Digital product optimization and analytics focused on client’s classifieds business in South Africa with over 5 million active monthly users across web and app platforms.
• Launched the first identity verification feature and redesigned seller information page, resulting in seller profile trust and interest increasing by 14%.
• Launched new homepage and product landing page design with content management system(CMS) tool to reduce development time from content marketing team to our users.
• Built automated reporting dashboards and metric alter notifications with SQL and Tableau for business stakeholders to have quick access to key product metrics.
• Led the tracking requirement documentation and design for new flutter app product with Google Analytics and Google Tag Manager.
• Led the project for upgrading Firebase Analytics and Universal Analytics to Google Analytics 4 and integrated the web and app products in the same product view.
• SQL, Python, GA, GTM, GDS, Optimizely, Firebase

• Driven client success as an analytics consultant by providing data-driven analysis and transformational insights to shape client’s online classifieds business with over 8 million monthly users across Mexico and South Africa.
• Defined experiment workflow and coordinated the communication process between design, product and engineering teams which built the foundation for successfully executing more than 60 AB tests on both web and app platforms.
• Improved primary business metric (reply through rate) by 6.8% and improved overall product funnel click-thru rate by 27% through experimentation.
• Delivered tasks from tracking specifications, data visualization, and user journey analysis. Performed funnel analysis to identify areas for improvement to enhance user experience and conversion.
• Involved in developing a culture by sharing analytics concepts and building analytics comprehension for the extended team.
• SQL, GA, GTM, GDS, Optimizely, Firebase, Teradata

Led team of 5 planners managing laptop and desktop service parts planning, inventory management, demand forecasting and data analysis for HP and ASUS repair centers in North America. Product scope covers over 1500 stock keeping units (SKU) and product service lifecycle from 3 to 6 years.

• Resolved material parts shortage and reduced product backlog to drop from 500 to less than 100 units.
• Increased service parts daily fulfillment rate from 85% to 98% within a quarter.
• Identified root causes for inventory discrepancies and reduced system transaction errors by 44%.

Conducted factory onsite projects to improve return to vendor process(RTV) and assisted in designing warehouse material tracking system and investigated root cause for inventory discrepancy.

• Improved motherboard and memory repair line defective part recall accuracy rate from 85% to 99%.
• Reduced motherboard unit testing and sorting turnaround time by 21%.
• Saved $250,000 monthly material cost by improving operation efficiency and inventory accuracy.